Our Purpose

The Digitalization Shared Interest Group (DIG-SIG) was established in 2023 to strengthen the Academy of International Business‘s programmatic offerings in an increasingly digitalized IB landscape. To address the new challenges this will pose to IB scholarship, teaching, policy, and business practice, we need new constellations of scholars who can collaborate across national and disciplinary boundaries. DIG-SIG is intended to serve as the “intellectual center of gravity” for members to learn from each other and advance our collective competency in this area.

Our Mission

Inspire and enable AIB members to successfully adapt to the challenges of digitalization in IB by advancing and applying new theories, data, and methodologies.

Our Goals

  • Serve as a hub for scholars currently working on or interested in the intersection of digital and global strategies
  • Enable knowledge exchange between scholars within different geographic locations to promote more diverse and inclusive perspectives on digital globalization.
  • Focus on capacity-building in research, teaching, public policy, and practice.
  • Act as a resource for local AIB chapters interested in creating digitalization tracks.
  • Support other SIGs looking to incorporate the effects of digital technologies into their arena.